Monday, February 06, 2006

podcasting - back to the future?

Podcasting may bring the music back to the people, harkening back to traditional radio in the days before the ad agencies hijacked it.

In the U.S., the National Association of Broadcasters (NAB) has launched the largest radio promotional campaign ($28m) ever, marketing radio as "the primary source for news, music and compelling audio entertainment."

Some podcasters were asked about the campaign, their thoughts on the state of traditional broadcasting, and why some listeners are looking for an alternative. Here's what one says ...

"In 1920 when the first broadcast hit the airwaves, it was nothing different than some of the podcasts that you listen to today. Podcasting will go through the same evolution as radio. ... A show like mine on Celtic Music, might not be commercially viable in a small market. With podcasting, I have the whole world as a market for it."

Hmmm. Definitely something to think about...

Read the entire article here

2 comments:

Aussiegirl said...

Interesting idea -- just like the internet and blogs have revolutionized journalism and information sharing, podcasting will give a voice to those who cannot pull a huge enough audience to draw the big market radio backing. And it all leaves us with so many options and access to so much richness of information, music and culture. Is this a great world, or what? Meanwhile, all the Muslims can do is riot and demand a return to the 7th Century.

Anonymous said...

Yes - the internet is offerring tremendous possibilites and I can see that this will be the spot for Ukrainian Music