This development should strike fear in the hearts (I use the term loosely) of recording industry execs.
If for no other reason that this is a concept beyond their comprehension. Kind of like the way TV couldn't ride the wave the movie My Big Fat Greek Wedding created. As one review of the TV spinoff put it, it looked like it had been "hijacked by bad sitcom writers."
The moguls just couldn't understand the appeal of the industry's highest-grossing romantic comedy. Of course, it's never been about figuring out what appeals to the public. To the industry, it's been about manufacturing and then "selling" (dictating?) it.
That may change ...