Thursday, July 06, 2006

Cross-cultural programming

Here's an interesting article on cross-cultural promotion.

... Chabad is hoping a new Jewish-themed show will draw viewers on Ukrainian state-owned television. ...

'This educational show will be directed toward wide circles of viewers, irrespective of their nationality and religion,' said programming director Oleg Rostovtsev. 'We are going to acquaint Ukrainian viewers with Jewish history, culture and traditions.' "

Good idea. I certainly hope the favour will be returned, and that a Ukrainian program be aired in Israel to acquaint Jewish viewers with Ukrainian history, culture and traditions. It's time our two peoples realize just how much we have in common.

Come to think of it, might also be a good idea to acquaint Canadian viewers with Ukrainian history, culture and traditions...

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