Here's an illustration of the recording industry's stranglehold on the radio broadcast and music distribution industries as pertains to audience "research."
... While it's against the law for the [record] labels to bribe program directors, it's perfectly legal for them to pay subcontractors to deceive program directors. ...
This is not to say that online research is inherently bad. Not at all. But bad research is inherently bad.
And, sometimes, labels are inherently bad.
Entire article here.