From a recent article at Scotsman.com:
EVER since he was a child growing up in Ukraine, Eugene Hütz was obsessed with creating something grand and fantastic. His inspiration came from bunking off school to watch his favourite film, Spartacus. He swore to himself that one day he would have a band that moved and sounded just like the rebellious gladiators in the film.
Gogol Bordello, the New York-based, eight-strong gang of gypsy punks which Hütz now fronts, may not have the swords or sandals of Kirk Douglas's men, but their riotous gigs are about as close as concerts get to public disorder without requiring tear gas to subdue the crowd.
'At each concert, the audience have their own Spartacus uprising,' Hütz says...
The "music" is not exactly my cup of tea, but I have to admire the guy's determination and commitment to his craft. The guy sure knows his stuff ... marketing in particular.