I wonder if broadcasters merely consider this payback as an "investment" similar to how the labels considered payola inthe first place?
... CBS Radio, Citadel Broadcasting, Clear Channel Communications and Entercom Communications [have] agreed to pay a combined $12.5 million to close the investigations into each broadcaster’s possible violations of the Commission’s sponsorship identification rules.
Specifically, the Consent Decrees resolve allegations that the broadcasters may have accepted cash or other valuable consideration from record labels in exchange for airplay of artists from those labels, without disclosing those arrangements.
In addition to the $12.5 million in voluntary contributions, the broadcasters agree to implement certain business reforms and compliance measures. ...
Read the full article here.
2 comments:
I wish that some of the governmental bodies that deal with enforcing licenses in Ukraine would understand and fight payola in Ukraine.
Rather than a phenomenon which rears its ugly head once in a while, it is more the modus operandi for musicians and promoters to pay radio and TV stations to get air play.
Bit by bit we at Danapro Ltd in Ukraine hope to break what has become a stereotype for Ukrainian musicians. Either pay or be ignored.
Good for you, Vasyl! Keep it up.
Like you, I sincerely hope that more Ukrainians come to recognize the value of integrity in business ... and that in the long run it will give them a huge leg up on those West European and North American counterparts that don't.
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