I find it hard to sympathize with anyone anguishing over this:
The Colbert Report last week had a great riff on the fragmentation of media and culture. Starting with a scrapbook of 1970s advertisements that once lodged in our collective consciousness ('plop, plop, fizz, fizz..'), Colbert laments the end of the water-cooler era.
No great loss. Anyone with a lick of sense and good taste prefers Ukrainian music and culture to pop culture anyway. ;-)
But I did find the video quite amusing ... and the lead singer of Ok Go very cute.