Friday, August 25, 2006

Is music becoming the new favoured format?

This is quite the switch! It's not about Ukrainian music, but there may be a parallel here.

WLIB New York becomes goes all-Gospel on September 1 as Air America programming moves to WWRL-AM New York. ... But not everyone agrees all-music at the expense of community Talk and information – even if that music is Gospel – is the way to go for WLIB, a station that primarily serves New York’s African-American community.

New York City Councilman Charles Barron said, “I am a revolutionary Christian, and I believe in Christ-but 24/7 Gospel? That’s a bit too much. Even Jesus Christ would not listen to 24 hours of Gospel. If we want to be Christ-like, then the Gospel of Jesus Christ is about liberation, it’s the Gospel of the streets.”

This seems to be the "conventional wisdom" but we do live in unconventional times. I wonder if talk radio has reached the market saturation point, and someone has recognized it early on in the game?

Well, whatever the reason, hats off to that station's management for swimming against the current!

It will be interesting to see if this station succeeds with its new format. I kind of hope it does, being a big fan of music and all.

No comments: