Rumour has it that in the Big Apple, CBS Radio is dumping the Jack format and returning Oldies to WCBS-FM New York. However ...
The switch back to Oldies ... is expected to be something of a hybrid, with more emphasis on ‘70’s and ‘80s tunes (within Jack’s territory) and less emphasis on the ‘50s and ‘60s Oldies ‘CBS-FM played during its first three-plus decades.
(More here and here.)
Being on the other side of the continent, and the border, I am nonetheless happy to see this. I don't know if it was simple dislike of oldies or (mistaken) economic considerations that motivated this unprofitable format change two years age. Given that the switchback is still eschewing 50s and 60s music I would guess the former played a large (if not major) role in that decision. Needless to say, I hope they paid top dollar for the lesson!
As an oldies fan myself, I find it encouraging that more and more stations are realizing they can still cash in on the music that boomers love ... and that more younger people than they thought (or care to admit) also enjoy it.
Recently, a U.S. radio network recognized the profitability of the boomer-era music and announced a "new" format called The Lounge. Well, guess what. It's not exactly new. It's a format this station right here in Lotusland took a chance on several years ago, and did very well with, thankyouverymuch.
The moral of this blog post is that you can't dictate musical tastes. And, that it's not profitable to buck marketplace music preferences just because you don't like them!