It was incredible!
It's been a long time since I felt that nervous, though. I've reached a point where I've learned to take life in stride, so not much rattles me anymore. Or so I thought!
In this day and age of social media which allows everyone their 15 minutes or seconds (or hours for that matter) of fame, you may be scratching your head over why I'm making such a big deal out of this. Especially since the conventional wisdom of the day seems to be that traditional radio has become irrelevant and is all but dead save for a few niche broadcasters keeping the medium on life support.
On that I beg to differ.
When I first took Nash Holos online I saw a lot of potential for niche broadcasters. I also saw that the window of opportunity would not stay open for long, because it would only be a matter of time before the "big guys" in the broadcasting industry would jump on the cyber-bandwagon and elbow the "little guys" (and gals) back out of the way. And at that point, I reckoned, we'd all be back to the same-old same-old as far as promoting Ukrainian culture to mainstream audiences.
Well, it looks like we've reached that point. Or OTOH, maybe there was no point to be reached. Maybe I'm the crazy one and didn't get anywhere except tired from spinning my wheels? I've often wondered about that, especially of late.
Taking Nash Holos Ukrainian Roots Radio on live radio in Nanaimo, however, has put such thoughts right out of my mind.
Sure, the old technology of radio may be on its deathbed. The day of pushing physical buttons and levers on a mixing board may be going the way of reel-to-reel and vinyl.
Yet, speaking of the latter, vinyl has now acquired the equivalent of a cult following along with a level of cachet and status that it never had, nor could have had, when vinyl LPs were ubiquitous. There was a time when we valued them so little that we left them in the sun to warp or melt, and put coins atop needles to keep them from skipping. Those were the days!
Today technology is changing at break-neck speed, and it's forcing the entertainment and communications industries to change their delivery methods as well.
Meanwhile, it's easier than ever now to confuse the medium with the message, especially if you're on the receiving end. But it can be confusing for those of us on the sending end as well.
The messengers who can avoid the confusion will prevail, however, regardless of the medium. So to my mind, there is still opportunity in the radio biz. It may be a different window that's opening now, but it's wide open.
As for the technology, change is ineveitable of course, and I'm trying to keep up with it. But meanwhile, I consider myself veryfortunate to have this opportunity to enjoy the "good old days" of radio broadcasting technology for a little longer.
I'm not expecting my learning curve to last very long, so I hope you'll join me live in Nanaimo Wednesdays at
12 noon11am on
CHLY 101.7fm ... and the new co-hosts I'll be introducing soon. If you're not in range of the signal, you can listen
online or catch the
podcast.
And if you don't already, please make sure to tune in to the long-standing program prepared in advance (with love!) airing
Sundays Saturdays on
AM1320 CHMB Vancouver (in its new time slot of
5 6pm PST).
If you do, I'd like to thank you once again from the bottom of my heart for being a loyal listener of Nash Holos Ukrainian Roots Radio ... and in the process supporting and sharing Ukrainian culture with the world.
Podcast links for all three versions of the show are at the
Nash Holos website.
–30–
Original Publish Date: June 7, 2012. Outdated information removed and/or noted with strikeouts. This (enjoyable for me) trip down memory lane is from 12 years ago, and foreshadows more changes coming soon.)
Updated On: September 21, 2024
