More from visionary CBC radio guru Tod Maffin on the future of radio:
XM, which last week signed Oprah Winfrey to program her own channel for XM Satellite Radio under a three-year, $55 million deal, said its cost of attracting additional subscribers rose by 39 percent in the fourth quarter.
Well, duh. Someone give these guys a calculator. And maybe a clue that the times, and audiences, are a-changing.
If you could get a phone with 30 GB of storage (enough for your whole music collection) which would pause if your phone rang so you could take the call (hell, you already have the earpiece and mic plugged in) why would you need a radio (or iPod for that matter).
Now I might find this scary if I weren't already doing a primitive form of podcasting with my radio program.