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Monday, February 27, 2006

Media industry in Ukraine undervalued

Ukrainian tycoons view mass communication media as political cover for their money, rather than source for earning more...

Given the state of the media industry worldwide, this makes you wonder whether the perceived "cure" is worse than the disease.

With this kind of a mindset, it looks like we shouldn't expect many delightful surprises from the Ukrainian music industry. As we've been hearing, apart from the language, most contemporary Ukrainian music is indistinguishable from contemporary music produced in any other country.

Let's hope that the truly talented Ukrainian musicians discover the emerging underground world of podcasting and long-tail economics, and bypass the industry gatekeepers. I certainly hope they stop overlooking Ukrainian broadcasters in the diaspora, who are more than willing to give them a leg up.

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