Now this describes a progressive business approach.
Songs at Apple's iTunes Music Store will remain 99 cents per download after the company extended its distribution deals with major recording labels.
The recording industry and Apple had been at odds over Apple's insistence to keep its flat rate with some labels wanting variable pricing, including higher prices for new releases.
"Apple has all the cards, and when you have all the cards, you can play hardball," said Ted Schadler, analyst at market research firm Forrester Research.
But I wonder who's keeping score?