I wonder if broadcasters merely consider this payback as an "investment" similar to how the labels considered payola inthe first place?
... CBS Radio, Citadel Broadcasting, Clear Channel Communications and Entercom Communications [have] agreed to pay a combined $12.5 million to close the investigations into each broadcaster’s possible violations of the Commission’s sponsorship identification rules.
Specifically, the Consent Decrees resolve allegations that the broadcasters may have accepted cash or other valuable consideration from record labels in exchange for airplay of artists from those labels, without disclosing those arrangements.
In addition to the $12.5 million in voluntary contributions, the broadcasters agree to implement certain business reforms and compliance measures. ...
Read the full article here.