Great article in the Ukraine Observer on RSS syndication.
Is your information getting lost on the World Wide Web? ... It is easy for your content to get lost or worse yet, never seen.
Many ... [believe] in the philosophy that "if they build it, they will come." Others faithfully distribute content by e-mail, which is also becoming a colossally difficult task ...
A new tool can help transform a business' online presence from being isolated and adrift at sea into a connected, fast-moving trade route.
"RSS, or Really Simple Syndication, is a new way to broadcast corporate news and structured information. ... according to RSS-Specifications.com.
This technology is already used by the majority of the most reputable media sites, by a satisfactory number of corporations and by almost all bloggers ...
... the power of RSS is that it is perhaps the most effective way to leverage the reach of the Internet to put the right information in the right hands at the right time.
Full article here.