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Thursday, May 10, 2007

Canned radio goes online ...

No surprise here.

Merely hogging the airwaves is naturally not enough for greedy media moguls. They have to elbow their way onto the internet now with their boring, "cost-effective" canned programming.

American Media Services-Internet LLC ... has launched 20 new online “multi-channel” formats designed for broadcasters to stream highly targeted and locally branded content to their online audience. ...

We can only hope that "targetting" and "branding" are the kiss of death on the internet and that the moguls and ad agencies just keep on digging their own graves.

Long live indie music! May it usher in a new era, and prevail better than radio did against media misers intent on killing the golden goose. (How's that for mangling metaphors!?!)

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